Which wildlife-focused retail brand first implemented the 'Buy One, Give One' model, where each purchase directly funded the protection of an endangered species?

Many retail brands now incorporate wildlife conservation into their business models, with various approaches to sustainability and giving back. One revolutionary model that emerged in the animal and wildlife product space was the 'Buy One, Give One' approach, where for each product purchased, the company would donate to protect endangered species. Test your knowledge of how conservation-focused retail brands have positioned themselves in the marketplace and made meaningful impact.

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Wildlife Collections - where each bracelet purchased protects a specific endangered species through tracked donation programs
Ivory Ella - known for elephant-themed products with proceeds supporting elephant conservation
4ocean - focused on removing plastic from oceans with each bracelet purchase
Tentree - which plants ten trees for every item sold to support reforestation efforts