Which food industry giant launched the first nationwide digital loyalty program that allowed customers to earn points across multiple brands within their portfolio?

The food and beverage industry has revolutionized customer loyalty programs over the decades. From punch cards to sophisticated digital rewards systems, restaurants and food brands have found innovative ways to keep customers coming back. This trivia question explores which major food brand pioneered a loyalty program that changed industry standards and influenced modern customer retention strategies.

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Yum! Brands (KFC, Pizza Hut, Taco Bell) with their 2010 cross-brand rewards app
McDonald's with their 2008 McCafé Rewards program
Starbucks with their 2003 Starbucks Card Rewards initiative
Dunkin' Donuts with their 2011 DD Perks digital platform