In 2020, which streaming service did Blockbuster attempt to launch as part of its brand revival strategy, competing directly with Netflix and other streaming giants?

Test your knowledge about one of the most iconic product launch pivots in film distribution history! In 2020, a once-dominant movie rental brand attempted to reposition itself in the streaming era with a unique product launch strategy. This case study exemplifies how established brands in the film industry must adapt their product strategies to survive industry disruptions. How well do you know this fascinating brand resurrection attempt?

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BlockbusterNOW
Blockbuster+
BlockbusterMax
Blockbuster never actually launched a streaming service in 2020; this was a viral marketing hoax