Which celebrity's beauty brand launch in 2017 set a new standard by initially offering 40 foundation shades to emphasize inclusivity, generating $100 million in sales within the first 40 days?

Many celebrities have ventured beyond their entertainment careers to launch successful product lines. These celebrity-backed products often leverage the star's personal brand and audience reach to create unique market positioning. Test your knowledge about famous people and their product launch strategies that disrupted traditional markets or created new categories entirely.

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• Rihanna with Fenty Beauty
• Kylie Jenner with Kylie Cosmetics
• Lady Gaga with Haus Laboratories
• Selena Gomez with Rare Beauty

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