Which psychological principle do sports retailers most commonly leverage when creating 'limited edition' product releases that sell out quickly?

Athletic brands are constantly battling for consumer loyalty and dollars. Behind every purchase decision lies fascinating psychological triggers that sports retailers carefully engineer. From store layouts to limited edition releases, understanding the science of sports retail can reveal why we buy what we buy. Test your knowledge about the psychological tactics employed in the competitive world of sports retail!

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Scarcity principle - people value things more when they are rare or difficult to obtain
Anchoring bias - consumers judge value based on the first piece of information they receive
Decoy effect - adding a third, less attractive option makes consumers more likely to choose the premium option
Loss aversion - people prefer avoiding losses more than acquiring equivalent gains