Which global travel retailer first implemented VR 'destination preview' kiosks that allow customers to virtually experience a location before purchasing travel merchandise?

The tourism retail sector is increasingly using technology to enhance the shopping experience for travelers. Virtual reality (VR) has become a game-changer for destination marketing and travel-related retail. This poll tests your knowledge about how VR technology is being implemented in geography-focused retail environments to transform the customer experience and drive sales of destination-related products.

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DFS Group (owned by LVMH) in their T Galleria flagship stores
World Duty Free (owned by Dufry) in their airport locations
Heinemann in their European travel retail shops
Lotte Duty Free in their Asian market stores