Which architectural product company pioneered the 'Living Sample Box' that includes actual growing elements to demonstrate their biophilic building materials?

Packaging design in architecture has evolved beyond mere protection to become a key element in communicating a building product's sustainability credentials, technical specifications, and brand story. Modern architectural product packaging must balance information delivery, environmental responsibility, and aesthetic appeal that resonates with design professionals. This trivia question explores a groundbreaking packaging innovation that transformed how architectural materials are presented to clients and specifiers.

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Interface, with their 'Living Floor' sample kits containing soil and seeds that grow into the same plants used in their biophilic carpet designs
Armstrong Ceiling Solutions, with their 'Breathe Box' featuring air-purifying elements that demonstrate their ceiling panels' functionality
Cosentino, with their 'Dekton Living Sample' that changes color based on environmental conditions mirroring their surface materials
Benjamin Moore, with their 'Biome Palette' featuring microorganisms that develop into the pigments used in their architectural paints