Which transportation company first popularized 'surge pricing' as a dynamic pricing strategy that increases fares during high-demand periods?

In the transportation industry, pricing strategies can significantly influence consumer behavior and market share. From dynamic pricing in ridesharing apps to tiered pricing structures in airlines, how companies set their rates reflects complex market analysis and psychological insights. Test your knowledge about a famous pricing strategy that revolutionized how we think about transportation costs.

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Uber
Lyft
Delta Airlines
Greyhound Bus Lines