Which innovative retail strategy did Celestron implement in the 1990s that revolutionized telescope purchasing for amateur astronomers?

The astronomy industry isn't just about telescopes and star charts—it's a thriving retail sector with unique customer patterns, specialized products, and notable brand histories. From observatory gift shops to high-end telescope manufacturers, astronomy retailers face distinct challenges in serving both casual stargazers and serious astronomers. This poll explores the business and marketing aspects of astronomy retail that have shaped how we access the cosmos.

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The 'Stars in Your Hands' program that allowed customers to test telescopes for a full lunar cycle before purchasing
The introduction of computerized 'GoTo' technology in consumer telescopes, allowing automatic star location
The 'Celestial Subscription Box' that delivered monthly astronomy equipment and star charts
The astronomy retail industry's first lifetime warranty program with free annual maintenance