Which candy brand saw a 65% sales increase after its famous product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), establishing one of Hollywood's most successful brand integrations?

Product placement in films and television has evolved into a sophisticated marketing strategy worth billions annually. Major studios carefully integrate brands into storylines, creating memorable associations that can dramatically boost sales and brand recognition. This practice dates back to the 1920s but has become increasingly strategic and measurable. Test your knowledge about one of the most successful product placement campaigns in cinema history that changed how marketers view the potential of film partnerships.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses