Which major athletic brand launched a limited-edition "Golden Fleece" collection in 2018, directly referencing the Greek myth of Jason and the Argonauts?

In the world of retail and marketing, mythology and folklore have long been powerful sources of inspiration for brand identity, product naming, and storytelling. From Nike's winged goddess of victory to Starbucks' siren, mythological elements have helped create some of the world's most recognizable brands. Test your knowledge about how ancient stories have shaped modern product strategies!

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