Which pharmaceutical product's 1997 launch marked the beginning of widespread direct-to-consumer (DTC) TV advertising in the U.S. after FDA regulation changes?

The pharmaceutical industry has seen numerous revolutionary product launches over the decades, each with their own unique marketing strategies. Some launches have redefined how medical products are introduced to healthcare professionals and patients alike. This trivia tests your knowledge of a significant shift in pharmaceutical advertising that changed the industry's approach to consumer engagement.

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• Claritin (loratadine) by Schering-Plough
• Prozac (fluoxetine) by Eli Lilly
• Lipitor (atorvastatin) by Pfizer
• Viagra (sildenafil) by Pfizer

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