Which airline loyalty program was the first to sell miles to third-party partners (like credit card companies and hotels), creating the modern points economy model widely used today?

Airline loyalty programs have transformed how passengers engage with transportation brands and have become critical revenue streams for carriers. These programs pioneered the concept of earning and burning miles, but one program in particular revolutionized the entire loyalty landscape with its groundbreaking approach. Test your knowledge about this influential transportation loyalty milestone that changed how consumers interact with travel brands forever.

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