Which pharmaceutical company pioneered direct-to-consumer (DTC) advertising on television with its controversial 1997 campaign, fundamentally changing medical marketing?

The pharmaceutical and medical device industries have created some of the most memorable marketing campaigns in history. These campaigns not only raised awareness about treatments but also transformed how healthcare products are marketed to professionals and patients alike. Test your knowledge of landmark digital marketing strategies that changed the medical landscape and influenced how healthcare products reach their intended audiences.

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Pfizer with Viagra
Schering-Plough with Claritin
Johnson & Johnson with Tylenol
Merck with Vioxx