Which company is credited with creating the first modern frequent flyer program in 1981, fundamentally changing how businesses approach customer loyalty across industries?

Customer loyalty programs have become a cornerstone of retail strategy, but their history and development might surprise you. This trivia question tests your knowledge about the origins of modern loyalty marketing and how it has shaped consumer behavior and retail economics. Understanding the roots of these programs provides insight into why they remain so powerful in today's competitive business landscape.

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• American Airlines with AAdvantage
• Marriott with its Guest Rewards
• S&H Green Stamps
• American Express with Membership Rewards

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