What primary brand positioning strategy did Rihanna's Fenty Beauty use at launch that disrupted the cosmetics industry and created 'The Fenty Effect'?

Rihanna's Fenty Beauty revolutionized the cosmetics industry with its inclusive approach, but it wasn't just about the products—it was a masterclass in brand positioning. This poll tests your knowledge about this celebrity-led brand disruption that changed industry standards and created what marketing experts now call 'The Fenty Effect.' How well do you understand the strategic positioning decisions that made this celebrity brand stand out in an oversaturated market?

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40 foundation shades across diverse skin tones, positioning the brand as genuinely inclusive when most competitors offered limited ranges
Luxury pricing strategy that positioned the products as premium alternatives to designer makeup brands
Sustainability focus with 100% recyclable packaging that positioned the brand as environmentally responsible
Celebrity-exclusive distribution model that made products available only through invitation-based purchasing