Which astronomy retailer first launched the 'Star Adopter' program, allowing customers to 'adopt' stars and receive personalized observation guides for their specific night sky?

The astronomy retail sector has evolved dramatically with innovative customer engagement strategies. Major observatories, telescope manufacturers, and astronomy education companies compete for enthusiasts' attention through specialized marketing approaches. This poll tests your knowledge about a groundbreaking customer engagement campaign that transformed how astronomy products connect with their audience. Can you identify which famous astronomy brand pioneered this revolutionary approach?

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Celestron - launched in 2014 with their 'Personal Celestial Journey' package
Sky & Telescope Magazine - created as a subscriber retention program in 2016
International Dark-Sky Association - introduced as part of their 'Connect to the Cosmos' campaign in 2013
Orion Telescopes - developed alongside their 'StarSeeker' app release in 2015