Which innovative marketing technique did Netflix pioneer in 2018 that revolutionized film promotion and is now widely used across the streaming industry?

Netflix revolutionized not just how we consume entertainment but also how film and TV content is marketed. Their data-driven approach to marketing campaigns transformed an industry that previously relied heavily on traditional advertising methods. This trivia question explores one of Netflix's groundbreaking marketing strategies that changed how streaming platforms promote new content releases.

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Dynamic personalized trailers that show different scenes to different viewers based on their viewing history
Augmented reality experiences where viewers can 'step into' movie scenes using their phone cameras
AI-generated customized posters that change daily based on trending topics
Interactive choose-your-own-adventure style commercials on social media platforms