Which groundbreaking athlete endorsement deal introduced the concept of signature shoes and revolutionized sports marketing by creating a product line that continues to generate billions in revenue decades later?

In the competitive world of sports retail, athlete endorsements can make or break a product launch. Some partnerships have transformed both the athlete's career and the brand's trajectory. This trivia tests your knowledge of one of the most significant product endorsement deals in sports history that changed the retail landscape and set new standards for athlete-brand collaborations. Do you know which unexpected partnership revolutionized the sports marketing industry?

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Michael Jordan with Nike's Air Jordan (1984)
LeBron James with Nike (2003)
Tiger Woods with Titleist (1996)
Serena Williams with Puma (1998)