Which sports apparel giant launched a data-driven loyalty program in 2018 that used customer workout data to offer personalized product recommendations, resulting in a 23% increase in repeat purchases?

The sports industry has transformed how it approaches retail analytics and customer engagement. Major athletic brands now leverage big data to track performance metrics, understand consumer behavior, and enhance brand loyalty. This trivia question explores how one major sports brand utilized data analytics to drive a significant shift in their retail strategy and product development process.

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Under Armour with UA Connected
Nike with Nike+ Rewards
Adidas with Creators Club
Puma with ProActive Rewards