Which major fashion retailer was first to widely deploy AI-powered 'virtual fitting room' technology that allowed customers to see clothes on their exact body type using just a selfie?

Fashion retail has undergone massive transformations in the digital age. One of the most significant challenges for online clothing retailers has been helping customers find the right fit without trying items on physically. Various technologies have emerged to solve this problem, with major brands implementing different approaches. Test your knowledge about how pop culture brands have innovated in the virtual fitting room space!

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ASOS with its 'Virtual Catwalk' in 2019
H&M with its 'Try-On Studio' in 2018
Zara with its 'ZARA AR' app in 2018
Forever 21 with its 'F21 Virtual Mirror' in 2017