Which athlete's brand ambassador deal is credited with saving a major sports company from financial collapse in the 1980s, turning a $3 million endorsement into a billion-dollar sub-brand?

Brand ambassadors play a crucial role in sports marketing, connecting athletic brands with their target audiences through influential personalities. These partnerships can significantly impact consumer perception and purchasing decisions. This trivia question tests your knowledge about one of the most successful brand ambassador relationships in sports history and its financial impact.

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Michael Jordan with Nike (Air Jordan)
Andre Agassi with Nike (Challenge Court)
Bo Jackson with Reebok (Bo Knows)
Wayne Gretzky with CCM (Gretzky Collection)