Which celebrity's partnership with Dior in the late 1990s is credited with reviving the luxury brand and increasing sales by over 60% within two years?

When a brand is struggling, celebrity partnerships can breathe new life into its sales and public perception. Some of the most remarkable retail comebacks have been fueled by strategic celebrity endorsements that completely transformed brand trajectories. This poll tests your knowledge of famous people who helped revitalize declining retail brands through innovative marketing campaigns and authentic brand collaborations.

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Nicole Kidman
Jennifer Lopez
Natalie Portman
Charlize Theron