Which sports retailer first introduced a loyalty program that offered 'Experiential Rewards' allowing members to earn workout sessions with professional athletes?

The sports retail landscape has evolved dramatically with innovative strategies to enhance customer loyalty. Major sporting goods retailers have implemented various tactics to keep customers coming back, from personalized experiences to tech-driven solutions. Test your knowledge about a groundbreaking loyalty program that changed the game for sports retailers!

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Nike with its 'Nike Plus' program
Adidas through 'Creators Club' (now Adiclub)
Under Armour's 'UA MapMyRun' premium subscription rewards
Dick's Sporting Goods' 'ScoreCard' program