Which Broadway musical first pioneered the practice of creating a dedicated retail store separate from the theater to sell show merchandise?

The performing arts industry has evolved beyond just selling tickets to performances. Merchandise sales have become a crucial revenue stream for theatrical productions, particularly on Broadway. This poll tests your knowledge about a groundbreaking merchandising innovation that transformed how theatrical productions approach product marketing and consumer engagement in the modern era.

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The Phantom of the Opera
The Lion King
Hamilton
Wicked