Which 2023 film release strategy was specifically designed based on streaming platform data showing that viewers preferred watching franchise action movies at home rather than in theaters?

The film and television industry has been dramatically transformed by streaming platforms and data-driven decision making. Major studios now leverage customer insights and viewing patterns to determine which projects to greenlight and how to market them. This trivia question explores how streaming services have used retail customer insights to reshape traditional theatrical release strategies for major films.

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Warner Bros.' simultaneous HBO Max and theatrical release of 'The Flash'
Universal's decision to release 'Fast X' with a shortened 17-day theatrical window before PVOD
Amazon MGM's limited theatrical run of 'Air' before Prime Video streaming to boost subscription retention
Disney's theatrical-only release of 'Guardians of the Galaxy Vol. 3' despite Disney+ subscriber pressure