Which gaming retailer first implemented full-store augmented reality that allowed customers to virtually 'play' games before purchasing by simply pointing their phones at game boxes?

The gaming retail landscape has transformed dramatically with the integration of augmented reality experiences. These immersive technologies have revolutionized how players discover, test, and purchase games and equipment. This trivia question explores a significant milestone in gaming retail's AR evolution that changed how we shop for gaming products. Test your knowledge about the intersection of gaming retail and cutting-edge experiential marketing!

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GameStop with their 'PowerPlay Preview' technology (2018)
Best Buy's 'Game Before You Claim' AR experience (2019)
Game (UK) with their 'GAME Reality' platform (2017)
EB Games' 'Virtual Gameplay' AR system (2020)