Which luxury fashion brand collaborated with 'The Phantom of the Opera' in 2019 to create a limited-edition mask collection that was sold at theater venues and high-end department stores?

The performing arts industry uses unique marketing strategies to promote shows and build audience engagement. From innovative brand collaborations to digital marketing techniques, theater productions often employ distinctive approaches to stand out in a competitive entertainment landscape. Test your knowledge of how major Broadway productions have leveraged strategic partnerships to enhance their brand visibility and ticket sales.

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Chanel
Gucci
Louis Vuitton
Prada