Which packaging innovation from the 1960s created an entirely new 'on-the-go' beverage market segment that changed how consumers accessed their drinks?

Packaging design has evolved dramatically over the decades, not just in aesthetics but in functionality. Some packaging innovations have been so revolutionary that they fundamentally changed consumer behavior and created entirely new market segments. This trivia question explores one such breakthrough invention that transformed how people consume a common product. Can you identify which packaging innovation sparked a major shift in consumer habits?

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The pull-tab aluminum can (invented by Ermal Fraze in 1959, widely adopted in the 1960s)
The TetraPak aseptic carton (allowing shelf-stable milk and juices without refrigeration)
The plastic twist-off cap (replacing cork and crown caps on bottles)
The resealable plastic pouch (Ziploc-style packaging for beverages)