Which endangered species' 'endorsement' helped World Wildlife Fund (WWF) create one of conservation's most iconic and effective brand strategies when they adopted it as their logo in 1961?

The natural world has inspired countless marketing campaigns, but sometimes wildlife conservation organizations make brilliant brand strategy decisions that transform public awareness. This poll tests your knowledge of a famous wildlife endorsement that revolutionized conservation marketing and created one of the most successful conservation awareness campaigns in history.

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Giant Panda
African Elephant
Bengal Tiger
Mountain Gorilla