Which beverage company paid $45 million for its products to be featured prominently in the James Bond film 'Skyfall' (2012), replacing Bond's traditional martini in several scenes?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions annually. These strategic brand appearances can significantly boost sales and brand recognition. From Tom Cruise's Ray-Bans in 'Risky Business' to Apple products appearing in 60% of top box office films, these placements are carefully negotiated deals that blend storytelling with advertising. Test your knowledge about this fascinating intersection of entertainment and marketing!

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