Which celebrity was the first to launch a successful retail brand that pioneered the use of 'social commerce' - integrating social media platforms directly with e-commerce functionality?

Many famous celebrities have ventured beyond entertainment into retail entrepreneurship, creating influential product lines and brands. Some have revolutionized entire market segments with innovative retail strategies and technologies. This trivia tests your knowledge about the intersection of celebrity influence and retail innovation - specifically focusing on a groundbreaking retail technology advancement that transformed how celebrities connect their personal brands with consumers.

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Kylie Jenner with Kylie Cosmetics' Instagram shopping integration
Rihanna with Fenty Beauty's YouTube purchase functionality
Jessica Alba with The Honest Company's Facebook storefront
Gwyneth Paltrow with Goop's Pinterest buyable pins