Which celebrity endorsement deal was the first to cross the $100 million threshold, setting a new standard for athlete brand partnerships?

In the world of pop culture, celebrity endorsements have become a cornerstone of marketing strategy. These partnerships can transform a brand's visibility overnight and generate millions in revenue. Some endorsement deals have become legendary for their cultural impact or record-breaking paychecks. Test your knowledge about these iconic celebrity-brand partnerships that changed the marketing landscape forever.

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Michael Jordan's lifetime deal with Nike (1984, expanded in 1997)
LeBron James's lifetime deal with Nike (2015)
David Beckham's lifetime deal with Adidas (2003)
Tiger Woods's original deal with Nike (1996)