Which celebrity's partnership with Fenty Beauty (LVMH) broke industry records by generating $100 million in sales within its first 40 days and specifically revolutionized makeup inclusivity with 40+ foundation shades?

Celebrity endorsements and partnerships have become a cornerstone of retail marketing strategies. These collaborations can transform a brand's visibility and appeal to new demographic segments. From clothing lines to tech products, famous personalities leverage their influence to drive sales and create unique brand identities. Test your knowledge about some of the most impactful celebrity-retail partnerships that have shaped consumer trends and purchasing behaviors.

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Rihanna
Lady Gaga
Kylie Jenner
Selena Gomez