Which major retail brand deliberately changed its primary logo color from blue to yellow to influence specific consumer behaviors?

Brand colors are more than just aesthetic choices—they're strategic business decisions that can influence consumer behavior and purchasing decisions. Major companies invest significant resources in color psychology research to create the perfect visual identity that resonates with their target market. This trivia question tests your knowledge about how specific color choices have impacted some of the world's most recognizable retail brands and their market positioning.

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Best Buy switched from blue to yellow to create urgency and stimulate impulse purchases
IKEA adopted yellow as its primary color to evoke optimism and affordability in its brand positioning
Walmart transitioned to yellow to differentiate from competitors and appear more premium
Amazon briefly tested yellow branding to improve conversion rates in emerging markets