Which music artist's surprise album release strategy in 2013 revolutionized music marketing and influenced how major artists launch new music?

Test your knowledge about some of the most innovative and unconventional marketing campaigns that took the pop culture world by storm. These campaigns didn't just promote products—they became cultural phenomena themselves, sparking conversations, memes, and sometimes even controversy. How well do you know the stories behind these viral marketing moments that transcended traditional advertising?

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Beyoncé with her self-titled visual album dropped without any prior promotion
Taylor Swift with her '1989' album announced through Instagram posts
Drake with 'If You're Reading This It's Too Late' released as a physical CD only
Adele with '25' previewed through television commercials with no artist name