Which innovative marketing strategy helped transform India's traditional handicrafts from struggling local products to globally recognized luxury items in the early 2000s?

Cultural traditions and artisanal crafts face unique challenges in modern markets. Traditional craftspeople often struggle to balance authenticity with commercial viability. This poll tests your knowledge about a famous marketing strategy that revolutionized how cultural handicrafts are positioned in global markets while preserving their cultural significance.

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The Craftmark Initiative - creating a recognized certification mark that authenticated genuine handmade products and their cultural origins
The Digital Village Project - equipping rural artisans with e-commerce platforms and digital payment systems
The Heritage Pricing Model - setting prices based on historical significance rather than production costs
The Cultural Ambassador Program - recruiting celebrities to exclusively use and promote traditional handicrafts