Which gaming company pioneered the concept of 'Interactive Demo Zones' with projection mapping technology in their flagship stores, allowing customers to physically interact with game environments?

In the competitive world of gaming retail, visual merchandising plays a crucial role in attracting customers and driving sales. From interactive displays to themed environments, gaming retailers employ various strategies to create immersive shopping experiences. Test your knowledge about how major gaming brands use visual merchandising to stand out in physical retail spaces.

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Nintendo, with their 'Nintendo World' stores featuring interactive floor projections that respond to customer movement
Sony, through their 'PlayStation Dimensions' retail concept with holographic product displays
Microsoft, via their 'Xbox Arena' stores with motion-sensing shelf displays that activate game trailers
Valve, through their 'Steam Chambers' retail spaces featuring temperature-controlled demo environments