Which architectural firm's marketing campaign first pioneered the use of virtual reality (VR) technology for client presentations, becoming an industry standard practice by 2015?

Test your knowledge of groundbreaking architectural marketing campaigns that transformed how design firms promote their services and projects. This trivia focuses on innovative strategies that changed the architectural industry's approach to client acquisition and brand positioning. How well do you know the marketing history that shaped today's architectural landscape?

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Foster + Partners with their "Experience Architecture" campaign (2011)
Zaha Hadid Architects' "Fluid Dimensions" marketing initiative (2013)
BIG (Bjarke Ingels Group) with their "Immersive Design" platform (2014)
Gensler's "Reality Forward" client engagement program (2012)