Which company pioneered the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and rewards?

Loyalty programs have transformed how retailers connect with customers, but their origins might surprise you! This trivia question explores the fascinating history behind customer loyalty programs and how they've evolved into the sophisticated systems we know today. Test your knowledge about this revolutionary retail innovation that changed consumer behavior forever.

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• American Airlines (AAdvantage program)
• Starbucks (Starbucks Rewards)
• S&H Green Stamps
• Marriott Hotels (Marriott Rewards)

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