Which pop culture brand pioneered the first successful AR 'virtual try-on' technology that allowed fans to digitally test movie character makeup looks directly through social media?

Virtual try-on technology has transformed how consumers interact with products in pop culture, creating new marketing opportunities and engagement strategies. This technology combines augmented reality with retail experiences to let fans virtually 'try' products featured in their favorite media. How well do you know the cutting-edge developments in this space that are changing how pop culture influences consumer behavior?

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MAC Cosmetics with their 'Disney Villains' collection in 2019
NYX Professional Makeup with their 'Chilling Adventures of Sabrina' partnership in 2020
Sephora with their 'Marvel Cinematic Universe' filter series in 2018
L'Oreal Paris with their 'Game of Thrones' final season tie-in campaign in 2019