Which famous designer revolutionized Penguin Books' visual identity in 1962, creating a minimalist grid system that became iconic in publishing design?

In the publishing world, brand identity is crucial for recognition and trust. Few publishers have achieved the iconic status of certain literary houses whose logos are instantly recognizable worldwide. This trivia question explores a pivotal moment in publishing history when one of the most famous literary brands underwent a significant redesign that helped transform its market position and cultural significance. Test your knowledge of how visual identity shapes the business of literature!

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