Which food company's 2009 packaging redesign, shifting from a traditional box to a distinctive bottle, is credited with transforming the product from a declining pantry staple to a premium condiment?

Test your knowledge about one of the most significant packaging design changes in the food industry that transformed not just a product's appearance but its entire market position. This redesign case study is frequently cited in marketing courses as an example of how packaging can revitalize a struggling brand and create a completely new product category in the process.

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Heinz Ketchup's upside-down squeeze bottle
Domino Sugar's pour-spout canister
Kraft Parmesan Cheese's green shaker container
Domino's Pizza's Chick-fil-A Sauce's signature squeeze bottle