Which product holds the Guinness World Record for the 'Most successful marketing campaign' based on its 1999 Blair Witch-style viral marketing that transformed a $60,000 indie film into a $250 million phenomenon?

The Guinness World Records isn't just about human achievements—it's also home to remarkable product marketing campaigns that broke boundaries and set records. These campaigns transformed ordinary products into global sensations, created unprecedented customer experiences, and generated record-breaking sales. Test your knowledge of these extraordinary marketing milestones that earned their place in the record books!

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• The Blair Witch Project movie
• Cloverfield movie
• Paranormal Activity movie
• The Ring VHS tape

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