Which mythological figure is credited with creating the first 'brand identity kit' by giving specific symbols, animals, and colors to gods to distinguish themselves to mortals?

Throughout history, mythology and folklore have given us stories of gods and legendary figures who could be considered the original marketing geniuses. From Hermes' persuasive talents to Loki's trickery, mythological entities employed various techniques to influence mortals. This poll tests your knowledge of how ancient mythological figures used what we'd now recognize as sophisticated brand storytelling techniques to spread their legends and maintain their 'market share' in human worship and attention.

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Thoth, Egyptian god of wisdom, who designed hieroglyphic symbols for each deity
Athena, Greek goddess of wisdom, who wove distinctive emblems for the Olympians
Odin, Norse All-Father, who assigned specific runes to each Asgardian god
Vishvakarma, Hindu divine architect, who crafted unique weapons and vehicles for each god