Which strategic brand positioning shift helped Patagonia transform from a niche climbing gear company to a global environmental leader in retail?

In the competitive natural products market, one brand's strategic pivot transformed it from a struggling regional player to a global powerhouse. This story exemplifies how brand positioning in the natural products space can dramatically alter a company's trajectory. Test your knowledge of this remarkable retail transformation that changed how consumers view eco-friendly products worldwide.

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Adopting their "Worn Wear" program that encourages repairing rather than replacing products
Introducing a line of low-cost outdoor apparel to appeal to budget-conscious consumers
Expanding their product line to include high-end luxury outdoor fashion items
Creating a members-only subscription model for accessing their premium outdoor gear