Which food brand's controversial 2019 packaging redesign initially faced consumer backlash but ultimately led to a 23% sales increase within six months of launch?

In the competitive food industry, brand identity refreshes can make or break consumer perception. Some of the most successful food companies have undergone significant logo and packaging redesigns to stay relevant while honoring their heritage. This poll tests your knowledge of notable food brand transformations that sparked both conversation and sales in recent years. Can you identify which famous rebrand actually led to a record-breaking sales increase?

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Tropicana's 'squeeze' design that removed the iconic orange with straw
Campbell's Soup's minimalist label redesign featuring abstract soup imagery
Dunkin's rebranding that dropped 'Donuts' from its name and simplified packaging
Kraft Macaroni & Cheese's shift to all-natural ingredients and earthy packaging