Which innovative advertising campaign strategy was credited with transforming 'Hamilton' from a theater production to a cultural phenomenon before it even reached Broadway?

In the competitive world of performing arts, iconic marketing campaigns can transform a production from unknown to legendary. Some theatrical advertising campaigns have been so innovative that they've become case studies in the marketing world. This poll tests your knowledge of groundbreaking marketing strategies that helped certain Broadway shows achieve unprecedented success. Can you identify which revolutionary campaign approach helped one particular musical break box office records?

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Daily behind-the-scenes YouTube videos showing the cast rehearsal process
#Ham4Ham lottery performances outside the theater that went viral on social media
Traditional TV commercials featuring celebrity endorsements from past presidents
Free streaming of the full show for one weekend on PBS before opening night