Which digital marketing innovation is credited with helping 'Hamilton' become one of Broadway's most successful shows financially, creating unprecedented ticket demand?

The performing arts industry has undergone significant transformations in how productions are marketed to audiences. From traditional playbills to digital campaigns, theaters have adapted their marketing strategies to reach diverse audiences and fill seats. This trivia question explores a recent innovative trend that revolutionized Broadway ticket sales and audience engagement. Test your knowledge of how the performing arts industry has embraced modern marketing techniques!

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#Ham4Ham free sidewalk performances that went viral on social media
Partnership with Spotify to release the soundtrack before the show opened
The Broadway HD streaming platform showing excerpts of performances
Virtual reality theater tours offered through the show's mobile app