Which publishing house pioneered the "First Story" campaign that paired renowned authors with emerging talents for collaborative storytelling across digital platforms?

Many major publishing houses have mastered the art of brand storytelling to differentiate themselves in the competitive literary market. Beyond just promoting books, these companies create narratives around their editorial vision, author relationships, and cultural impact. This poll tests your knowledge about an innovative brand storytelling technique that revolutionized how a major publishing house connects with readers and authors alike.

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Penguin Random House with their "Shared Worlds" initiative connecting established and debut authors in mentorship storytelling projects
HarperCollins through their "Legacy Pages" program featuring intergenerational author collaborations
Simon & Schuster's "Narrative Bridges" campaign that created author pairs for social media storytelling events
Macmillan Publishers' "Literary Duets" platform where bestselling authors co-created digital content with new voices